Work

Selected projects
and case studies.

Nine years of work across media growth, performance marketing, and digital strategy. Spanning agency, in-house, and consulting contexts across Asia and APAC.

Featured Case Study
SEO Audience Growth Newsletter Media Strategy Analytics

ETA & CITA: Owned Media Growth Program

Built two climate and energy media platforms from early stage into publications reaching millions of readers per year across Asia, cited in ministry briefings and major international media.

View case study
Key Result
1,966%
organic user growth
over 3 years
Also
1,116%
conversion growth from
audience segmentation
LinkedIn Ads Google Ads B2B SaaS
Visier: B2B Lead Generation, ANZ Market
Expanded a leading HR analytics SaaS into Australia and New Zealand through precision-targeted paid media and rebuilt conversion tracking.
36%
LinkedIn CPL
reduction
Performance App Growth Retargeting
CookieTV: App Acquisition and Monetization
Solved high acquisition costs and low in-app purchase rates for Myanmar's leading streaming app through diagnostics and funnel optimization.
4,100%
in-app purchase
conversion growth
Lead Gen Facebook Ads Education
Wall Street English: Digital Lead Engine
Built a high-volume intent-driven lead generation system for Myanmar's leading ISO-certified English learning center.
75%
increase in qualified
leads generated
App Marketing Firebase Retention
Flexible Pass: Full Funnel App Growth
End-to-end funnel optimization for Myanmar's leading fitness pass platform, from install efficiency all the way to paid user activation.
89%
decrease in cost
per app install
06
City Mall Online: Mega Revenue Growth
E-commercePerformance MarketingFull FunnelCRM Retargeting
2019
07
Tomahawk Myanmar: 8,000% Sales Growth on 11/11
FMCGFacebook AdsSequential MessagingE-commerce
2019
08
U=U: Move Forward Together — HIV Awareness, Myanmar
Public HealthMedia PlanningAwareness CampaignICAP Columbia
2020
09
Lann Pya: Growing a Legal Rights App for the Public Good
App MarketingPublic InterestEU FundedAudience Segmentation
2019

Working on something meaningful?

Open to strategic consulting, growth roles, and research collaborations across Asia and APAC.

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