Work

Selected projects
and case studies.

Nine years of work across media growth, performance marketing, and digital strategy. Spanning agency, in-house, and consulting contexts across Asia and APAC.

Featured Case Study
SEO Audience Growth Newsletter Media Strategy Analytics

Climate & Energy Media Growth: Audience Strategy Across Asia

Built two Asia-focused climate and energy transition publications from early stage into high-reach media platforms cited in ministry briefings and international media. Client details withheld, ongoing engagement.

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Key Result
20x
organic user growth
over 3 years
Also
12x
conversion growth from
audience segmentation
LinkedIn Ads Google Ads B2B SaaS
Visier: B2B Lead Generation, ANZ Market
Expanded a leading HR analytics SaaS into Australia and New Zealand through precision-targeted paid media and rebuilt conversion tracking.
36%
LinkedIn CPL
reduction
E-commerce Performance Marketing Full Funnel
City Mall Online: Mega Revenue Growth
Launched Myanmar's first major online grocery store and drove record performance through full-funnel paid media and CRM-backed retargeting.
53x
return on
ad spend
Lead Gen Facebook Ads Education
Wall Street English: Digital Lead Engine
Built a high-volume intent-driven lead generation system for Myanmar's leading ISO-certified English learning center.
75%
increase in qualified
leads generated
App Marketing Firebase Retention
Flexible Pass: Full Funnel App Growth
End-to-end funnel optimization for Myanmar's leading fitness pass platform, from install efficiency all the way to paid user activation.
89%
decrease in cost
per app install
App MarketingPerformanceMonetization
CookieTV: App Acquisition and Monetization
Solved high acquisition costs and low in-app purchase rates for Myanmar's leading streaming app through diagnostics and full-funnel optimization.
95%
decrease in cost
per app install
FMCGFacebook AdsSequential Messaging
Tomahawk Myanmar: 80x Sales Growth on 11/11
Drove record-breaking 11/11 sales for Myanmar's leading men's grooming brand through a two-phase sequential awareness-to-conversion campaign.
80x
incremental sales
on 11/11
Public HealthMedia PlanningAwareness
U=U: HIV Awareness Campaign, Myanmar
Media planning and buying for a groundbreaking HIV destigmatization campaign commissioned by ICAP at Columbia University and the CDC.
13M
people reached across
social media in Myanmar
App MarketingAudience SegmentationRetention
Lann Pya: Growing a Legal Rights App
Reduced acquisition costs and scaled active users for a European Union-funded legal information app in Myanmar through segmentation and retention strategy.
400%
increase in monthly
active users

Working on something meaningful?

Open to strategic consulting, advisory, and research collaborations across Asia and APAC.

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Case studies reflect my individual contributions within team environments. Metrics are drawn from platform data and client reporting during the respective engagement periods. Some client details have been anonymized or omitted at client request.