Essays and observations on digital marketing, audience behavior, and what actually works across Myanmar, Thailand, and the broader APAC region.
Discovery has moved to social and video. Deliberate research still runs through search. Payments create friction. AI is entering the process. What the evidence actually supports, and what it does not.
Real engagement, cost, and bounce rate data from a year of testing Thought Leader Ads against standard sponsored content. What worked, what didn't, and what it means for your account.
TikTok now reaches 19.6 million users in Myanmar, overtaking Facebook. What the platform shift, AI discovery, and channel diversification mean for marketers operating in this market right now.
We tracked AI referral traffic across two Asia climate media publications and correlated it against SEO ranking. The answer to the SEO-vs-AEO debate is more nuanced than most guides admit.
Most B2B campaigns fail structurally, not tactically. The buying decision involves multiple stakeholders with different levels of power, interest, and motivation. Here's how to map them before you open the ad platform.